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EXPERT ADVICE ON HOW TO CHOOSE THE BEST DOMAIN NAMES While there are many different things to consider when setting up a website, the domain name is probably one of the more important as it is effectively your public face. It can be a tricky balancing act taking into consideration the activities of the business and domain names available. You may already have a company name/brand name in your mind only to find the domain name has been taken. We will now take a look at some of the factors you need to take into consideration when choosing the best domain name for your business.
1. MAKE IT MEMORABLE At the end of the day you want your business to be recognized, people to remember you and come back time and time again. Therefore, it is imperative that you make your domain name memorable but try not to be “too clever” because this can backfire – as many entrepreneurs have found to their cost. In the past you may have heard people talk about the “radio test” which you should apply to your domain name/company name. This effectively gauges how memorable your domain name is when somebody hears it on the radio and how easy it would be for them to type it into their browser.
This is also the moment that you take a look at your domain name on paper and ensure that it portrays exactly what you wish. Over the years we have seen some major errors by companies acquiring domain names which can read slightly different when you see the full domain name. For example:-
Auctionshit.com which is the website for a company called Auctions Hit (do you see how this could be misunderstood?) IPanywhere.com which is the domain name for Internet Protocol Anywhere (if you slowly repeat the domain name in your head you will see what we mean.) Childrenswear.co.uk which is probably a very popular and valuable website but do children swear? Make sure you check all potential issues with your domain name from the way it is spelt, to how it sounds on the radio, and how it looks when all of the words are brought together. The last thing you want to do is invest your hard earned money into a brand which may need to be changed at some point in the future. Simple oversights can be extremely costly. Read more .. https://monsterhost.com/expert-advice-for-choosing-best-domain-names/