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NIDO (also written 'Nido') is a powdered milk supplement manufactured by Nestlé. Although there is no age recommendation, marketing is featured around children over three years of age with the tagline "Nutritious Milk for Growing Kids". Nido boasts a fortified formula that includes calcium and vitamin D, and is said to contribute to over twenty essential ingredients a growing child needs. Because of this, the nutritionally-enriched product has become not just a competitor for other milk-based drinks, but also faces scrutiny from supporters of natural milk consumption, including breastfeeders, and is known to be given to one-year-old infants.